About us

We provide a European perspective on new technologies. We offer criticism, but we also report about new opportunities and outstanding examples – and we place the news in the larger context of what’s going on the in world. Our journalism is confident, concise and pragmatic.

We believe: You can’t shape the future without understanding what’s going on in the present. Especially in today’s world of fast-changing technology. We want to accompany you on your way into the future. 

We are part of ada Learning GmbH– the learning platform for innovative corporate training.

Miriam Meckel

Co-Founder, CEO & Publisher

Prof. Dr. Miriam Meckel is the Co-founder and CEO of ada and professor of Communication Management at the University of St. Gallen, Switzerland. Previously, she was editor-in-chief and publisher of WirtschaftsWoche, Germany’s weekly business magazine, since 2014. For one legislative period, she was government spokesperson and State Secretary for Media, Europe and International Affairs in the North Rhine-Westphalian state government. Miriam Meckel was a Faculty Associate at the Berkman Klein Center for Internet & Society for several years as well as a Visiting Professor at the Singapore Management University, the University of Vienna and the Université de Neuchâtel.

Léa Steinacker

Co-Founder & COO

Léa Steinacker is the Co-Founder and Chief Operations Officer of ada. She oversees strategy, develops live experiences, and shapes content curation for the platform. Previously, Léa worked for Wirtschaftswoche, most recently as Chief Innovation Officer. In 2018, the US magazine Forbes named her one of the "Top 30 Under 30" leaders in the media world in Europe, and Medium magazine named her one of the "Top 30 to 30" journalists of 2018. Raised in Germany, Australia and Wales, she studied at Princeton, Harvard and the American University in Cairo, and is completing her PhD on the social impact of artificially intelligent systems at the University of St. Gallen.

Milena Merten

Lead Editor

Milena Merten is the Lead Editor of ada. She leads the editorial team and develops content for ada’s digital magazine, podcast and newsletter. Previously, she was a staff writer for the Innovation and Digitization Department of WirtschaftsWoche, Germany’s leading weekly business magazine. She graduated from Georg von Holtzbrinck School for Business Journalists and wrote for Handelsblatt, WirtschaftsWoche and DIE ZEIT. Milena studied politics and communication sciences in Mainz, Düsseldorf and Davis, California. She is passionate about topics at the intersection of technology and society.

Finn Blug

Online Editor

Finn Blug joined the team as Online Editor in February 2021 and creates editorial content for the digital magazine, the newsletter and the ada fellowship. He also manages ada's social media channels. During his studies in media and cultural studies in Düsseldorf and Paris, he focused on the new narrative forms of digital media. During his studies, Finn gained experience in the organization of the Filmfest Düsseldorf and in the online editorial department of Neo Magazin Royale. He is particularly interested in the cultural implications of the digital transformation.

Leonie Tabea Natzel

Journalism Trainee

Leonie Tabea Natzel is a trainee at ada and joined the team as an intern in 2019. She works in the editorial team as part of her journalism training at the Georg von Holtzbrinck School for Business Journalists. Within her traineeship, she has already written for Handelsblatt, WirtschaftsWoche and filmed for ZDF. Previously, she studied Cultural Studies, Digital Media and Media Science in Lüneburg and Bonn. Leonie is particularly interested in the moment when the future seemingly meets the present - in the form of the latest technologies.

Fabian Kretschmer


Fabian Kretschmer has been working as a China correspondent based in Beijing since 2019. Previously, he worked for five years as a journalist for German-language media in Seoul, South Korea. Meanwhile, he covered the outbreak of the Corona pandemic in Wuhan, tracked charm offensives and nuclear tests by the North Korean regime, and experienced the region's technological innovations firsthand.

Rahaf Harfoush


Rahaf Harfoush is a Strategist, Digital Anthropologist, and New York Times Best-Selling Author who focuses on the intersections of emerging technology, innovation, and digital culture. Rahaf is the Executive Director of the Red Thread Institute of Digital Culture. Her clients include UNESCO, Facebook, Google, IBM, Ernst & Young, PwC, Airbus, Lenovo, Logitech, the OECD and more. She teaches “Innovation & Emerging Business Models,” at SciencePo’s School of Management & Innovation in Paris. Rahaf is a member of France’s National Digital Council and a Visiting Policy Fellow at the Oxford Internet Institute. 

Tim Leberecht


Tim Leberecht is a German-American author and entrepreneur, and the co-founder and co-CEO of The Business Romantic Society, a firm that helps organizations and individuals create transformative visions, stories, and experiences. Tim is also the co-founder and curator of the House of Beautiful Business, a global think tank and community with an annual gathering in Lisbon that brings together leaders and changemakers with the mission to humanize business in an age of machines. Previously, Tim served as the chief marketing officer of NBBJ, a global design and architecture firm. From 2006 to 2013, he was the chief marketing officer of product design and innovation consultancy Frog Design.

Astrid Maier


Astrid Maier is Editor-in-Chief of XING News and a long-time business and tech journalist. Before joining XING, she was chief reporter for ada and headed the Business & Markets and Innovation & Digital departments at Wirtschaftswoche. She learned the craft of journalism at Financial Times Deutschland and later reported on the global digital economy at manager magazin. Astrid is an alumna of the John S. Knight Fellowship at Stanford University and co-founder of Dverse Media, an association that promotes more diversity and innovation in journalism.

Mitzi László


Mitzi László works as an independent ethical evaluator for the European Commission as well as for Next Generation Internet Pointer. She has founded a company and a non-for-profit to extract the value of data without compromising privacy and provide tools for citizens to collectively submit General Data Protection Regulation requests. She previously worked for Sir Tim Berners-Lee’s startup, Inrupt/Solid, aiming to improve personal data control.